AUDIFIED AND DW DRUMS ANNOUNCE DW DRUM ENHANCER PLUG-IN AT NAMM 2018
All-in-One Drum Processing Plug-In Offers One-Click Set Up and Streamlines Drum Recording
Audio software and hardware effects developer Audified has announced a partnership with Drum Workshop that will premiere their new DWe or DW Electronics brand. The aptly-named DWe Drum Enhancer is all-in-one, audiophile drum processing plug-in that is incredibly intuitive and easy to use. Compatible with today’s most popular DAW software (Pro Tools, Logic, Cubase, and others), it’s designed to help engineers, drummers and home recording enthusiasts dial in drum sounds at the push of a button via a 12-positon selector that was based on the preferences of many of DW’s most notable endorsers. Each selection automatically applies the appropriate settings, such as EQ type, slope, frequency and compression type, including attack, release, and knee shape, noise gate and sidechain filter.
“At DW Drums, our goal is to create solutions for drummers,” said Vice President of Marketing, Drum Workshop, Inc., Scott Donnell. “Partnering with the software engineering experts at Audified allows us the unique opportunity to extend that mission beyond the physical drums we produce, but to augment our philosophy of problem-solving into a digital realm.”
The photorealistic user interface is modeled after DW’s successful line of DW Manufacturing boutique aluminum pedals and is presented in a manner that will maximize workflow and boost creativity. Sonically, the Drum Enhancer also acts a channel strip. An advanced valve circuitry model adds harmonics and tone if desired and can be tweaked to offer users precise control over saturation, presence and other frequencies, such as Brown (fairly flat), White (boosted signal and highs), Vintage (warmer high with added harmonics) and LoFi (extreme midrange). One click sets up the system, allowing the user to simply fine tune necessary adjustments, saving time, insert slots, and CPU (Central Processing Unit) load.
The Audified/DWe Drum Enhancer will be available for download on Jan 22nd at audified.com/products. Introductory pricing is $149.00.
- To purchase The DW Drum Enhancer: https://shop.audified.com/products/dw-drum-enhancer
- DW Drum Enhancer can be directly downloaded as a multi-format (AAX, AU, VST2, VST3), 32- and 64-bit native plug-in for MacOS (10.9 and above) and Windows (7 and above) with a 30-day trial version from Audified: https://services.audified.com/download
- For additional information please visit: https://shop.audified.com/products/dw-drum-enhancer
- DW Drum Enhancer Video Demo: https://youtu.be/CRjKxf8ummU
- Media Kit/Photos/Manual: https://www.dropbox.com/sh/fe7hvu9f7y8512f/AAAJ9F_h_AtaA2BOb3w0jxKXa?dl=0
Audified is the premier brand of privately-owned Boskovice-based DISK Multimedia, s.r.o. in the Czech Republic, created to develop specialized audio applications, as well as Handling the company’s high-end hardware product portfolio. Pioneering the development of audio applications for live (real-time) performance, as well as developing the first audio effects plug-ins for Apple’s Mac OS X, the company created some of the first plug-ins for Power|Core, TC Electronics’ hardware-accelerated DSP platform, prompting the Danish developer’s then-PR Manager Thomas Valter to comment, “Our two companies have been working closely together on various projects, and we are very satisfied with the products that have been a result of our cooperation.” Consequently, the company returned to its host application and audio effects developmental roots in 2007 by branding itself with the Audiffex appellation to resourcefully reflect that directional change with an award-winning array of innovations, including MixChecker — a must-have mixing assistant plug-in that transforms studio monitors into classic reference monitors or one of several consumer devices to instantly improve mixes.
ABOUT DRUM WORKSHOP INC.
Founded by drum educator Don Lombardi in 1972, Drum Workshop, Inc. (DW) is a premier, American musical instrument company best known for designing and manufacturing award-winning drums, pedals, hardware and accessories under the DW and PDP banners. Employing over 250 people companywide, DW is headquartered in Oxnard, California and operates domestic manufacturing facilities in Oxnard, California, New Hartford, Connecticut, and Ridgeland, South Carolina. International operations include a joint partnership in a manufacturing facility near Tianjin, China and DW also maintains worldwide distribution for all of its brands. In 2014, Drum Workshop expanded to include other iconic American instrument brands such as Gretsch Drums®, Latin Percussion®, Toca Percussion®, KAT® Percussion, Gibraltar® Hardware and Ovation Guitars®. Drum Workshop’s extensive product lines are endorsed by many of the world’s top artists including: Neil Peart, Taylor Hawkins, Chad Smith, Phil Collins, Sheila E., Melissa Etheridge, Mick Fleetwood, Don Henley and Dave Grohl among others. Named among the world’s “Top 25 Highest-Grossing Musical Instrument Brands,” by MMR magazine, Drum Workshop is still owned and operated by the Lombardi family and maintains top-of-mind global brand recognition as America’s premier producer of quality and innovative musical instruments and accessories. For 45 years, DW has remained “The Drummer’s Choice.”
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Drum Workshop Inc.